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Adobe Buys Stock Photo Website Fotolio
Adobe is now venturing into the realm of stock photography. According to an article published by Cnet, Adobe purchased the stock photo marketplace website Fotolia for an estimated $800 million. Fotolia falls in the same category as competing stock photo websites like iStockPhoto and Getty Images, both of which sell licenses of photos and artwork for businesses and entrepreneurs to use as they see fit.
So, what does Adobe plan to do with its recently acquired stock photo website? It's no secret that Creative Cloud tools are Adobe's 'Bread and Butter.' With most users subscribing to Adobe's services strictly for its cloud-based software, it's unlikely that Adobe will close this section of its business. However, news of this acquisition signals a shift towards a digital product marketplace in which Adobe could profit from selling stock photo licensed.
The online stock photo business has exploded in popularity over the past decade. Previously, business owners who required artwork for their promotional material were forced to pay a premium price from service providers. With stock photo websites, however, they can purchase licenses to use various photos and artwork instead of buying custom services. It's easier, cheaper, and you can acquire stock art in just minutes -- assuming you know where to look.
While we still don't know exactly how Adobe plans to use Fotolia, we do know that it won't be a free tool added to its Creative Cloud subscription (unfortunately). Adobe said it's still too early to outline the exact integration and pricing structure of Fotolia. However, a spokesperson for the company said it will come as a "value-add" service in which Creative Cloud members can pay for stock photo licenses. Assuming Adobe offers a discount on stock photo licenses for Creative Cloud users, this could help bolster its already-thriving portfolio of cloud services.
"We took a big step in October as we launched Creative Talent Search to help members connect with opportunities and I’m thrilled to say that we’re taking another big step today by entering into an agreement to acquire Fotolia, a leading provider of stock photos, images, graphics and HD video," wrote Adobe in a blog post announcing the acquisition of Fotolia.
Do you think Adobe made a smart move by purchasing Fololia? Let us know in the comments section below!