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16 Dec

3 Ways For Businesses To Acquire More Customers

Still struggling to attract new customer and clients to your business? Regardless of your industry/niche, customers are the driving force for success. The good news is that driving customers to a web-based business is far easier than most people realize. Check below for 3 simple and highly effective techniques used to attract more customers.

Social Media

If you aren't using social media networking sites on a regular basis, you are missing out on one of the most effective and arguably easiest techniques to attract more customers. It's estimated that Facebook has a user base of 1.11 billion (yes, that's billion). Of those roughly 1 billion users, nearly 665 million use the site daily. You can take advantage of these numbers by setting a Facebook page up for your website or business. It's completely free and should only take a two or three minutes. Once it's active, try to get into the habit of updating it with fresh content every couple of days.

In addition to Facebook, there are several other social media sites that are worth using. LinkedIn, Twitter and even Pinterest are all helpful tools for attracting more customers, so make sure you set up an account with each of them.

#2 – Newsletters

Even if you aren't big into email marketing, you should still toss a newsletter subscribe box up on your website. Gathering prospective customers' email addresses will prove to be a valuable tool in the future. If a visitor doesn't purchase an item on your site, they may still provide you with their email address. You can then send out special deals or even promo codes to encourage them to buy. Sometimes all it takes it a little bit of pre-selling in an email to make the visitor buy.

Without getting too detailed into the email newsletters, the important thing to remember is that you want to send them out sparingly. Don't make the mistake of blasting your prospective customers with a dozen or more emails each week. Chances are they will get tired of hitting the spam button and eventually unsubscribe.

#3 – Blog Commenting

Contrary to what some people may believe, blog commenting is still an effective technique for attracting more customers. Go around and find active blogs with a visitor demographic similar to your customers. After reading some of the recent posts, drop a thoughtful comment sharing your opinions on the topic. Other readers may notice your comment and click your name to learn more about your website.

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