Responsive BC Blog
How To Change Your BC Site's Domain Name
Here's a scenario to consider: you've developed your Business Catalyst website and it's receiving traffic, but now you want to change the domain name. Simply transferring the content from the old domain to the new domain won't work, because chances are you'll lose your rankings in the process. So, what's the best approach to changing the domain name of a BC site?
First and foremost, you'll need to register the new domain name. There are well over a dozen different registrars available, including GoDaddy, NameCheap, eNom, and Moniker. We could write an entire article on how to choose the right domain name, but it should generally contain a few different elements:
- Brandable -- make your domain name easy to remember.
- Relevant -- it should be relevant to your niche/industry.
- Short -- studies have shown that people are less likely to remember long domain names.
- Extension -- stick with a com, net or org extension for best results.
Once you've registered a new domain name for your BC site, you'll need to set up the nameservers so they are pointing to Adobe Business Catalyst. This is typically done by logging into the registrar's portal and selecting the "configure nameservers" option for the new domain. Business Catalyst uses the following nameservers: ns1.worldsecuresystems.com, ns2.worldsecuresystems.com, ns3.worldsecuresystems.com.
Next, add the domain name to your BC site through the admin panel. Access Site Settings > Site Domains > and select New Domain. Enter your new domain name in plain text format and click Save.
Last but not least, you should submit a change of address to Google through its Webmasters Tools to help preserve your rankings. While logged into Webmaster Tools, click on the site you wish to change the address, followed by the gear icon and change address. Follow the steps listed here and verify your new site. Google will now use your new domain instead of the old one, preserving most of its link juice, authority and overall rankings. Visit https://support.google.com/webmasters/answer/83106?hl=en for more information on how to set up a change of address in Google Webmaster tools.
"In order to use the change of address tool, make sure that you've added and verified both your old and new sites, and read the guidelines on moving your site to a new domain. You should be especially carefully to use 301 redirects to tell search engines about the new location of your pages. In addition, make sure your original site is not a subdomain (for example, http://newsite.example.com)."